Building Hydrow Personal Coaching
1:1 Virtual Coaching Program Launch & Growth with Hydrow
Goal
Expand high-touch member offerings to boost platform engagement and retention
Execution
Built the digital sales workflow and authored marketing copy, email assets, and website pages. Helped direct filming for video marketing assets and established universal coaching protocols across the team. Managed coaching staff and handled direct, ongoing client communications to ensure a seamless, high-retention member experience
Tools
Shopify, Canva, CapCut, HubSpot, Zendesk, Sesami
Impact
Established a repeatable, scalable, high-retention coaching model that deepened member brand loyalty and increased confidence in rowing fundamentals
0% lapse in membership over ~1 year for members who completed at least one coaching session
Increased movement from new member → engaged segments for members who redeemed “new member” coaching offers
21% increase in workout frequency for all Personal Coaching clients
“It is so worth unlearning so you can really learn. I have had two sessions with Megan Hanewald and am looking forward to session number three. I am new to rowing but I am not new to working with someone to motivate and instruct and Megan immediately gained my trust and admiration. She makes the process great and I really look forward to spending more time with her - both laughing and crying.”
“I found my abs... after 20 months and nearly 1.5million meters! Last week I had my final coaching session of my third block with Coach Megan Hanewald. We spent the whole session working on keeping from opening my body early. The key for me was using my core to keep my body like a steel rod connecting my bum to the handle.”
“I debated doing the one on one coaching sessions even though I’d see posts about them...I was a bit hesitant to have a coach watch me and be vulnerable to the critique, but I know that’s what I needed. I am happy that I gave myself that birthday present. Today was the day it clicked for me!!”